The sixteen components
The palette was designed from research into what websites have — and what they lack. Every component has its own name; several exist because the research found their job is the one other builders leave undone.
| Component | What it does |
|---|---|
| CrestHeader | The site's header: name, crest, and the top of every page. |
| CascadeMenu | Navigation with dropdowns that cascade — and a mobile menu. |
| HeroStage | The big opening stage: headline, picture or video, and the button that matters. |
| Headline | A heading bound to its true level, so the page outline stays correct. |
| TextBlock | Body text with real labels and structure, not a styled picture of text. |
| PictureFrame | One picture, framed, with its alternative text asked for — never skipped silently. |
| SlideRiver | A flowing slideshow: the visitor chooses the speed (Slower, Slow, Normal, Fast, Faster), and Back and Next buttons are always visible, keeping the visitor's place. |
| VeilPlay | Video with a protection toggle: served only through signed, expiring addresses — a deterrent stated honestly as a deterrent, not a promise. |
| ActionButton | The call to action, in primary and secondary dress. |
| FlowColumns | Columns that flow into one another on small screens. |
| ReachForm | The contact form — wired to mail that actually arrives (see below). |
| MapFrame | A map, framed into the page. |
| SocialRow | The row of social links, in a consistent place on every page. |
| SiteGate | The gate of the exported site: registration, sign-in, recovery, and the member's own data rights. |
| FootBar | The footer bar: legal links, contact help, the consistent bottom of every page. |
| BreatherSpace | Deliberate empty space — the pause between sections. |
The invisible layer — what other builders leave out, included here
Research across the leading builders (Wix, Squarespace, Webflow, Framer, WordPress.com, Google Sites, Weebly) found the visible palette is nearly identical everywhere — and the failures live underneath it. This builder ships that layer wired, not as homework:
- Mail that arrives. Contact-form mail failure is one of the most reported faults in small websites. Here every submission is delivered to the site's own outbox and kept where the administrator reads it — nothing quietly disappears.
- A real account system on a small site. Several well-known builders offer no sign-in at all, or lost theirs. The export carries proper accounts: hashed passwords, roles, sessions, member-only areas.
- Password recovery done safely. Neutral responses, single-use expiring tokens, sessions revoked on reset, rate limits.
- An audit log. Who did what, when — append-only, and free of secrets.
- Security headers by default. Most of the web ships without them; every response from the server bundle carries the baseline set.
- Privacy rights by default. Consent recorded, personal-data download, account deletion that truly deletes.
- Slideshow and video controls. Speed choice, pause, stepping — the visitor drives, not the autoplay.
- Export and ownership. Some famous builders cannot export a site at all. Here, one-click export to a standalone folder is the core feature, not a paid escape hatch.
The full research — every claim sourced, every judgement labelled — is summarised on the human estimate page, which also prices what building all this costs a human team.